Martin Whitfield MSP has welcomed the launch of a new campaign from Trading Standards Scotland (TSS) aimed at raising awareness of consumer rights.

The ‘Know Your Rights’ campaign has been launched following a poll by TSS which found that almost half of Scots have been targets of aggressive or misleading sales practices, impacting their mental and physical wellbeing.

Victims of such practices are being encouraged to report rogue traders, seek support and to access trusted sources for reputable local traders via www.approvedtrader.scot.

Fiona Richardson, chief officer of Trading Standards Scotland, said:

“It is shocking that so many people in Scotland are falling victim to misleading and aggressive sales tactics. This poll shows the scale of the problem, with almost half of people experiencing this kind of appalling behaviour.

“Traders who offer fake discounts or falsely claim extra work is needed are not just being dishonest – they are breaking the law. The impact goes beyond financial loss. It causes stress and anxiety, particularly for older or more vulnerable people.

“We urge consumers not to deal with cold callers. Instead, look for trusted local businesses through approved trader schemes backed by Trading Standards. Always research a company before agreeing to any work. Online adverts can be misleading and reviews can be faked. Take your time. A pushy pitch is often a red flag.

“It is vital that consumers feel confident standing up to these tactics and know there is help available.”

Welcoming the campaign, Martin Whitfield MSP said:

“It can be difficult to be sure about your consumer rights and how to seek help if you have been the victim of rogue traders or other misleading sales practices. That is why raising awareness of consumers’ rights is so important and I welcome this new campaign.

“If someone is misled or pressured into buying something they did not want, they have the right to a refund and may also be entitled to compensation. This applies to sales made door-to-door, over the phone, online, or in shops. If it happens to you, please don’t hesitate to report it and seek help.”

Advice for anyone who has been targeted

TSS is urging people not to engage with cold callers, and instead to seek reputable local traders. Vetted options are available on the Society of Chief Officers of Trading Standards in Scotland (SCOTSS) approved trader portal at www.approvedtrader.scot.

Anyone who feels misled or pressured can get support through Advice Direct Scotland at www.consumeradvice.scot or by calling 0808 164 6000.

Victims of fraud should report it to Police Scotland by calling 101, or 999 in an emergency.