Giving Tuesday is the global day of generosity, a reminder of the need to give to charity following Black Friday and Cyber Monday when many people go shopping.
In 2020 #GivingTuesday was the top trending item on UK Twitter and generated more than 360 million impressions. In the UK, more than £20 million was raised in online donations, more than ever before.
In the face of this rising demand, many charities have faced financial and social challenges as traditional fundraising opportunities have been shut off to them. Giving Tuesday is a chance to secure their future in the post-pandemic world, while businesses can use the day to support good causes in South Scotland.
This year Giving Tuesday falls on the 30th November, and Martin Whitfield MSP is encouraging local charities, businesses and individuals to get involved in the campaign.
Commenting on this year’s #GivingTuesday, Martin Whitfield MSP said:
“I’m delighted to support Giving Tuesday again this year. It’s a global expression of generosity which presents a wonderful opportunity for charities to garner support, businesses to give something back and individuals to support a cause that means something to them.
“I’m encouraging local businesses and charities to get involved and for constituents across the South Scotland region to support the day by giving to a local charity or good cause.”
Andy Frain, #GivingTuesday UK Lead at the CAF, said:
“We’re all looking forward to moving on from the pandemic as soon as it is safe to do so, but it’s so important we remember the work done to help keep communities going over the last year and a half.
“Giving Tuesday is a great chance to Give Back to the charities and causes that we care about, and thank them for overcoming some immense challenges over the course of this pandemic.
“People can Give in so many ways and we’re always amazed at the diversity of people’s generosity – whether it is donating money, volunteering time or just amplifying your support for a charity, any act of Giving can make all the difference to a cause you care about.”
Charities, businesses and individuals can sign up for free to be part of the event at www.givingtuesday.org.uk.